Autre Aura is born from the belief that things can be made autrement, differently. It is also an ode to playfulness and to all of those who play. We love to experiment with textiles and their possibilities by mixing and matching prints and patterns, exploring traditions and techniques in an homage to our past and its heritage. Our aim is to create timeless, unique and meaningful pieces. Our collection is a contemporary homage to India's wonderful expertise and heritage.
The state of Rajasthan is known for being the center and birthplace of block printing, considered the oldest fabric printing technique and whose earliest surviving examples date back to the third century B.C. In this process, designs are engraved in wooden blocks and later transferred to the fabric by pressing the block manually with ink. Block printing is a slow process done by hand, which emphasizes the beauty of imperfection – yielding highly artistic results, impossible to obtain by any other method. Despite this technique has sadly been substituted by machine rotary printing imitating original block print, some ateliers working with the original technique are still active in the region. All our fabrics from are entirely handmade in family - owned ateliers in Jaipur with the help of our magnificent artisans.